Overview

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money.

Objective

This workshop will give participants a basic sales process, plus some basic sales tools, that they can use to seal the deal, no matter what the size of the sale.

Learning Outcome

Understand the language of sales
Prepare for a sales opportunity
Make an effective pitch
Handle objections
Seal the deal
Follow up on sales
Set sales goals
Manage sales data
Use a prospect board

Outlines

1. Understanding the Talk

2. Getting Prepared to Make the Call

3. Creative Openings

4. Making Your Pitch

5. Handling Objections

6. Sealing the Deal

7. Following Up

8. Setting Goals

9. Managing Your Data

10. Using a Prospect Board

Audience

Anyone with digital content marketing expertise – Marketing Manager/Account Manager level upwards