culture. To do this, firms must understand the culture of their consumers. Title: Cultural Dynamics 1 Cultural Dynamics 2 British Airways 3 Take off the shoes to win I was meeting with a group of Japanese businessmen in Tokyo, and our morning discussions had not gone well. The Importance of Culture “culture is pervasive in all marketing activities—in pricing, promotion, channels of distribution, product, packaging, and styling— and the marketer’s efforts actually become a part of the fabric of culture… chapter 4: cultural dynamics in assessing global markets what is culture? - Professional Speaker Douglas Kruger - Duration: 44:57. Chapter 2 Cultural Dynamics in Assessing Global Markets Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. These would include traditions, language, relationships, dress and fashion styles, beliefs and taboos. CULTURAL DYNAMICS IN ASSESSING GLOBAL MARKETS A Presentation By, Fahmeed Hanif To, Sir Faheem Ali. Global Markets. 4: Cultural Dynamics in Assessing Global Markets, -As countries move from agricultural to industrial to service economies – birthrates decline, -Any discussion of tobacco consumption leads immediately to consideration of the, -Culture not only affects consumption, it also affects production, refers to culture as the ‘software of the mind’, -Argues that it provides a guide for humans on how to think and behave, cultural differences are often invisible and marketers who ignore them often, -Thickets are tough to get through – but effort and patience often lead to success, - the sum of the values, rituals, symbols, beliefs, and though processes that are learned, - the expression recognizes large collectives of people can, to a degree, be like-, -Individuals learn culture from social institutions through socialization, -Individuals also absorb culture through role modeling, or imitation of their peers, -People make decisions about consumption and production through, - situation based behavior (nonverbal message, similarity of background), - words based behaviors (verbal expression, different value systems), -Climate, topography, flora, fauna, and microbiology, -Geographical influences manifest themselves in our deepest cultural values developed through, -As geography changes, humans can adapt almost immediately, historically, innovations spread faster east to west than north to south, argues for geography’s deep influence on history, economics, and consumer, -Much of American trade policy has depended on the happenstance of tobacco (the technology, of a new cash crop) being the original source of the Virginia colony’s economic survival in the, (1776) influenced the Declaration of Independence, (thereby Americans’ values and institutions), -Technological innovations that have had the greatest impact on institutions and cultural values, -Freed women to have careers and freed men to spend more time with kids. Integrated marketing communications in international marketing, Cultural dynamics in assessing global markets, Chapter 2 Cultural Dynamics in Assessing Global Markets, S5 Cultural dynamics in assessing global markets, Chapter 3 History and Geography The Foundations of Culture, Culture, management styles and business systems, No public clipboards found for this slide. Cultural Dynamics in Assessing Global Markets Subject: Marketing Topic: Lecture Cultural Dynamics is the human made part of human environment – the sum total of knowledge, beliefs, arts, laws, morals, customs and any other capabilities and habits acquired by humans as members of society. Cultural Dynamics in Assessing STUDY. irene_sullivan. ... worldwide Islamic product market is worth more than $2 trillion and Muslim consumers are expected to reach 26% of the global population by 2030. 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