This course provides participants with hands-on practical skills needed for corporate events planning using a formalized Project Management approach. This program is designed to acquaint participants with the knowledge of formal and informal event practices used by corporations around the world. Participants will be able to apply a cross functional approach to corporate event management and master its implementation and produce higher rate of return.
Introduction and objective setting
Understanding corporate culture, environment, constraints and opportunities.
Basic Corporate Event Management
Project Management Process
Selecting the site of the event
Roles and responsibilities of the Event Project Manager
How and why market the event?
What can go wrong? Event Risk Management?
PR, HR and Marketing managers