9 Factors That Can Make or Break Your Startup Business
If you’re an entrepreneur, then you know that you have to keep your fingers crossed and hope that everything works out in your favor, especially when you start up your own business. Sometimes, all it takes is one small thing to go wrong for all the hard work and preparation you put into launching your startup to fall apart completely. That’s why it’s important to pay attention to these 10 factors that can make or break your startup business before you even start up.
1) Do your research
Before you launch your startup business, it’s important to do your research and understand the factors that can make or break your company.
The market: It’s important to identify an underserved niche where there is demand for your product/service before diving into entrepreneurship. Conduct market research beforehand, which will help determine how much money you need for marketing purposes, research & development costs and more.
2) Get adequate funding
If you’re starting a business, you’re going to need money. Whether you’re using your own savings, investment capital, or taking out a loan, make sure you have enough money to get through the early stages of your business. Many businesses fail because they run out of money too soon.
Investment/Funding: What kind of capital has been raised? How much cash is available? What are potential sources of funding?
Financial stability: How much funding do you have? Do you have a great credit score?
Is there cash flow coming in regularly? Will this provide long-term stability for your business?
3) Ensure you have proper support
One of the most important factors in the success of a startup business is whether or not you have proper support. This includes moral support from family and friends, as well as financial support if you’re seeking investment. Additionally, it’s important to have a supportive team behind you who believe in your vision and are willing to work hard to make it a reality.
Your experience: As someone with little to no experience, it may be difficult to successfully launch and grow your own company. You might want to consider partnering with someone who has been successful before or hire a mentor with knowledge in the field that matches yours.
4) Understand the requirements of running a business
- Get to know the industry and your target market.
- Do your research and create a solid business plan.
- Choose the right team of co-founders, employees, and advisors.
- Have a clear vision and mission for your business.
- Build a strong brand that resonates with your target market.
- Be flexible and adaptable as your business grows and changes.
- Have a clear understanding of the financial aspects of running a business.
5) Familiarize yourself with legalities involved in being a business owner
There are a lot of legalities involved in being a business owner, and it’s important to be familiar with them before you get started.
1) The legal structure for your company.
2) Creating a balance sheet
3) Deciding on an appropriate accounting system for your company.
4) Determine if you need an accountant or bookkeeper for your startup business.
5) Consider insurance coverage (like liability insurance).
6) Understanding intellectual property protection (like copyrighting).
7) Hiring employees and paying taxes
8) Financing options
9) Finding ways to reduce risks that might come up while running your startup business (such as lawsuits).
10) Documenting all actions taken within your startup business, so that they can be retraced if needed later on
6) Being a startup requires patience
Being a startup requires patience because.
- Things will happen that you didn’t plan for and you’ll need to be flexible.
- There will be highs and lows, so don’t get too discouraged when things aren’t going perfectly.
- It takes time to build a customer base, so don’t give up too soon.
- Having a strong team can make all the difference, so surround yourself with people who believe in your vision.
- It’s important to have a clear idea of what you want your business to achieve, so that you can stay focused when things get tough.
- Believe in yourself and your idea, and don’t let anyone else convince you that it’s not possible.
7) Business Model
Your business model is how your startup makes money. To be successful, your startup needs to have a business model that is viable and scalable, you have to choose the right business model
You can get your business model template from
8) Don’t make rash decisions
As a startup founder, you’ll be faced with a lot of decisions. Some will be small, like what color to make your website, and others will be huge, like whether to take on venture capital funding. It can be tempting to just go with your gut on everything, but that’s not always the best idea. Instead, make a list of pros and cons for each decision before making it. It’s also important to remember that no decision is irreversible; if one choice doesn’t work out well, try something else!
9) You Vs Competitors:
You have to ask yourself some important questions about yourself and your competitors.
-Does your product serve a need?
-Do you have enough capital to get started?
-Do you have an experienced team in place?
-Do you have a strong legal team in place?
-Can other people in your field see how your idea could work for them?
-Do potential customers trust you and believe in what you’re doing?
-Are there other startups doing something similar to what you’re proposing to do?
-Is there significant competition with bigger companies like Amazon, Google, etc.?