Overview

This training program will provide attendees with a thorough understanding of the principles and practices of effective digital content marketing.

Objective

Our challenge, to increase the digital competency of delegates to the highest possible level, and provide the knowledge, skills and insights needed to apply the learning to your day-to-day work.

Learning Outcome

By the End of this Training, you will be able to take the Digital Marketing a Step deeper on the right track including the introduction of eCare.

Course Details

1. Generic Approach

Intro and Courtesy
Discussing status-quo and Agreeing on Objectives (Digital Review)
Catch up on the eShowroom progress – Tip: Marketing and Sales Relation
Customer Focus Ideas – A Link between Real and Virtual Life.
Fundamentals of Success for Digital Engagement
New Marketing Channels – A Dive into the “Now Media” versus “New Media”

2. Let’s get Social

. Yes Video.. And More Video!
Facebook – Recap, Renew
Facebook – Relaunch, Review (Facebook Apps)
Social Media Overview and How to let customers say what they really think, yet keep your job – The Smooth Operator Approach.
Return on Engagement

3. And then What – eCare your Brand

Rules of Digital Marketing
Designing the Digital Experience – The Next Step
Bringing it all Together – eCare Focus.
Digital Scorecard – Digital Hygiene List Review – Recap.

Audience

Anyone with digital content marketing expertise – Marketing Manager/Account Manager level upwards