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Strategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization.



A major goal of this workshop is to give a broader perspective to the employees of an organization and they can better understand how their job fits into the entire organizational plan and how it is co-related to other organizational members.


Learning Outcome

  • It allows for identification, prioritization, and exploitation of opportunities.
  • It provides an objective view of management problems.
  • It represents a framework for improved coordination and control of activities.
  • It allows major decisions to better support established objectives.
  • It allows more effective allocation of time and resources to identified opportunities.
  • It encourages forward thinking.
  • It provides a cooperative, integrated, and enthusiastic approach to tackling problems and opportunities.
  • It encourages a favorable attitude toward change.
  • It gives a degree of discipline and formality to the management of a business



1. Introduction

  • Overview of the concept of Strategic Management.
  • Challenges Facing Tomorrow’s Executives.
  • Thinking Strategically.
  • Corporate, Business, and Functional Strategies.
  • The Co-alignment Model.


2. Competitive Intelligence

  • Competing for the Future
  • Basic Concepts about the Environment.
  • Trends Analysis


3. Environmental Scanning

  • The Remote Environment
    • Socio-Cultural Environment
    • Ecological Environment
    • Technological Environment
    • Economical Environment
    • Political Environment


  • The Task Environment
    • Suppliers
    • Porter’s Five Forces Model revisited
    • Regulators
    • The Competition Analysis/Industry Analysis
    • Buying Groups (Consumer/Customer)


  • Completing the Puzzle?
    • Value Drivers
    • Forces Driving Change
    • Critical Success Factors


4. Investing in Competitive Methods – Strategy Choice

  • SWOT that makes sense
  • Pillars of Value-Adding
  • Life Cycle Concept
    • Competitive Method Life Cycle
    • Industry Life Cycle
    • Organization Life Cycle
  • Choosing the right competitive method


5. Core Competencies and Resource Allocation

  • Assessing Firm Structure.
  • Analysis of Core Competencies.
  • Importance of Alignment and Strong Linkages.
  • Aligning the Competitive Methods with Core Competencies
  • The Implementation Model.


6. Conclusion

  • The Quest for a different Leadership.
  • Transferring Vision into Action
  • What Capabilities will the Leader of tomorrow have to possess?


Target Audience

All managers and leaders involved in the development of an organization’s strategic management and strategic and implementation planning activities, in particular:

  • Executive Directors
  • Senior Managers
  • Department Directors
  • Programme Coordinators and Managers
  • Directors of Administrations or Operations
  • Senior Project Managers
  • Board members

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